Who is this course for:
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For experts and service owners
If you are a coach, psychologist, nutritionist, designer, beauty expert, or anyone building a personal brand, you will learn how to talk about yourself and your services in a way that makes customers want to buy.
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For bloggers and content creators
This course will help you create stories, posts, and videos that evoke emotions, reveal depth, and gather a real, interested audience around you.
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For marketers, copywriters, SMM specialists
After the course, you will be able to write texts that not only sell, but also inspire trust, emotions, and a desire to read further.
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For those who want to sound authentic.
No clichés, no imposed phrases, no templates — just your voice, your truth, and your story.
course program
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Day 1
"IMPOSSIBLE TO TEAR OFF"
Cliffhangers in texts. How to hook from the first words?
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How to start stories to grab attention right away
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Hook formulas for first sentences
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Anticipation-building techniques
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Day 3
"FORMULAS OF HEADINGS AND EVIDENCE"
Strong headline + convincing arguments
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Headlines that stop scrolling
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How to present your ideas in a way that makes people believe you
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Why it's important to write not just beautifully, but convincingly
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Day 5
"EMOTION BUTTON"
How to evoke an emotional reaction in the reader?
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The formula "emotion due to situation"
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3 elements that awaken empathy
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How to create a “tingle” effect with words
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Day 6
"SPECIAL REPORT IN STORIS"
How to turn ready-made text into a dynamic video
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A story structure that holds the viewer.
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Text-based video scripts
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Examples of special reports for different niches.
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Day 8
"TRENDS AND ANTITRENDS"
Current visual trends and examples that work now.
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Which already looks outdated.
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Designing stories and videos in 2025: what works?
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How to adapt the style to suit you while maintaining recognition.
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Day 11
"Artificial Intelligence to the rescue"
How to use AI to generate ideas and scenarios.
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Content preparation automation
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AI for texts, ideas and stories - faster, easier, more efficient
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Tools and services worth testing.
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Day 12
"FASHION CAROUSEL AND ENGAGEMENT"
How to create carousels that you want to flip through.
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Visual and text hooks for saves.
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Content that is scrolled to the end, saved, and acted upon
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Examples of topics that provoke activity
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Day 14
«STORYTELLING У REELS»
How to find stories in everyday moments.
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Script schemes that grab you from the first seconds
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How to make Reels out of mundane things: format, script, hook
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Montage and structure to keep attention
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Day 16
"FINAL BROADCAST"
Analysis of the main insights and victories of the participants.
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Additional features and ideas that were not included in the program.
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Results, prize draw, chips at the end, Q&A
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Raffle prizes and answers to questions.
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Training format
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Online broadcasts
– 13:00 New York
– 19:00 KyivSo you can be on the air live, even if you are in another country or working.
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Lectures - every other day
We intentionally alternate study days with breaks. This gives you the opportunity not just to listen, but to absorb the material and put it into practice.
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Homework
You don't have to spend hours writing essays. Each task is 1 specific action that trains storytelling in real life.
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Zoom link
No unnecessary searches or technical difficulties — everything arrives on time in the general chat 30 minutes before the broadcast.
Influence practice
What is especially valuable
can be taken from course
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Getting into deep queries
This is not a course about Instagram. This is a course about manifestation, voice, courage, and a new reality through storytelling.
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Course = turning point
Many participants described it as a turning point: “On the third day, the product idea came!”
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Value in the combination of content and form
Many spoke about the acquired ability to see holistically: how to present an idea, a visual, an emotion, a call to action.
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You are an authority and a person who is trusted.
Often repeated: "I bought on trust", "I knew you wouldn't have water", "You have a service that inspires and doesn't pressure"
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Results even for those who didn't plan
People who said "I'm not selling yet," "I'm not for myself, I just want structure" suddenly started to act.
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Emotional language = warm-up quotes
"I came to the course - and my brain exploded with ideas", "I was turned on. I'm here again - and I see the point"
It's your time to speak out loud.
"New Storytel" is not just a course.
This is the start of your new communication with the audience,
in which you are heard, felt and chosen.