training program:
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01
Film It Right
Goal: master the technical foundations of filming on a phone — from setup to confident on-camera delivery.
Phone settings, Instagram controls, composition (horizontal and vertical), the purpose of each shot, angles and shot types, lighting and professional lighting, color, posing for different character types, acting techniques for filming, CapCut setup, AI avatars, video timing, as well as AI photo generation, automatic subtitles, dubbing, and voice-over. -
02
Decide What to Film
Goal: turn an idea into a clear filming plan that captures attention from the very first second.
Choosing a filming location, creating a simple script, storyboarding (including with AI tools), shot structure, documentary-style filming techniques, filming dialogue, cinematic filming techniques, B-roll, as well as the “pain — truth — support — solution” formula, emotional wording, freeze frames as attention magnets, and techniques based on irony, sincerity, and vulnerability. -
03
Audience. Secrets to More Views
Goal: understand who you are creating content for and keep the viewer’s attention from the first second to the last.
Understanding a broad audience, researching content topics, finding supporting facts, hooks — how to capture attention, triggers — how to keep it, as well as different storytelling formats (reportage, essay, vlog, series) and on-camera presence (voice, speech, body language). -
04
Turn It Into a Finished Video
Goal: transform your raw footage into a polished, complete video.
CapCut tools and functions, basic editing, dialogue editing, color correction, fonts and typography, working with AI-generated photos and creating fonts with AI tools, sound and music design, element animation, advanced and dynamic editing. -
05
Image and Style
Goal: build a recognizable personal image and a consistent brand message.
Character type, color type, image-building elements, your character universe, archetypes and how to use them in content, as well as your brand message (what you communicate consistently) and your visual code — recognizable elements that repeat from video to video. -
06
Visual Design
Goal: create a consistent visual style for your blog.
Cover design, Stories design, feed design, creating layouts manually and with AI tools, working with templates, and frame capture. -
07
Monetization
Goal: turn your blog into a system that consistently brings in clients.
Chatbots and sales funnels, how to build a warm-up sequence through a bot, message sequences (CTA, emotion, automation), a checklist for launching a funnel without technical overwhelm, examples of what actually sells, and the principle “content = income”: how videos convert into paid clients.
Start:
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Course “Content Technologies”
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September 9
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7:00 PM Kyiv time
Training format
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Pre-recorded lessons
All lessons are available on the platform, so you can study at your own pace. However, feedback on the PRO plan is provided only within the timeframe of each module.
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Additional lectures from industry experts
The course includes extra sessions with a marketer, screenwriter, actress, and image designer to help you achieve the best possible learning results.
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Practice with feedback on the PRO and RESIDENT plans
You complete assignments and receive feedback from Irina and selected instructors.
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Community support
You can communicate with other participants in the PRO and RESIDENT group chats, if you wish.
course result
What is especially valuable
can be taken from course
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Focus on practice
You immediately apply knowledge to tasks to get results quickly.
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modern AI tools
We work with proven technologies that really simplify work.
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Time-saving script formulas
Ready-made templates help you create content several times faster.
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author's lectures without water
Only structured and useful information without unnecessary details.
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expert support during tasks
You are not alone and always have feedback.