Visual codes of archetypes

VISUAL STYLE GUIDE

• DO YOU WANT YOUR CONTENT TO "SPEAK" TO YOUR AUDIENCE ON A DEEPER LEVEL?

  This guide will help you build a visual positioning through archetypes—strong, familiar symbols and emotional images. Author Irina Abramitova, director and brand identity expert, has compiled 12 archetypes with examples of colors, fonts, visual solutions, filming locations, and emotional backgrounds.

• WHO IS THIS GUIDE FOR?

  Suitable for: Content creators, marketers, personal brands, designers

• 

• MATERIAL FORMAT:

  A convenient PDF that can be saved to your phone. A presentation with visual examples.

IN THIS GUIDE YOU WILL FIND:

• CLEAR STRUCTURE OF ARCHETYPES

  12 archetypes with key features and examples of use in visual.

• PALETTES FOR EVERY ARCHETYPE

  Selected color combinations that evoke the right emotions and enhance brand image.

• FONTS AND COMPOSITION RECOMMENDATIONS

  Specific examples of fonts and element placement that match the archetype's character.

• SELECTING PLACES AND DETAILS

  Tips on where and how to shoot so that the "archetype is instantly read by the viewer.

• EMOTIONAL BACKGROUND AND VISUAL MOOD

  A description of the emotions that should be conveyed in the frame to enhance the impact of the content.

• EXAMPLES IN REAL BRANDS

  Visual references of famous brands that successfully use archetypes in their communications.